Denim Breaker Club

A while back we conducted an experiment. We gave 100 people a pair of Selvedge jeans. Part of the agreement was they wouldn't wash them for 6 months. And they would HistoryTag them. Then they would return them to us. We would then wash them. And when we sold them, they would get 20% of what we sell them for. We called the experiment: The Denim Breaker Club. Tonight the first pair goes up on our website to be sold. This film was shot one early morning last week by Huw. It was a bit of fun.

The jeans are now for sale here.