Easy don’t make great.

 Breaking in a pair of Hiut Selvedge jeans is not easy.

 They are stiff.

 They don’t bend.

 And they will take time. Lots of it.

 Of course, you can buy easy.

 Easy is widely available.

 Easy is convenient.

 Easy is quick.

 Easy is many things, but it will never be great.

 A factory can make your jeans look old and beat up.

 But only you can make your jeans yours.

 We are content to make the jeans.

 And you can give them their history.

 Easy don’t make a great jean.

Stick with them.

Posted on October 12, 2012

Tagged: product