Indigo Stretch Selvedge - Work@

Regular fit

£100.00

A classic regular fitting five pocket jean made from a beautiful indigo stretch selvedge by the iconic Japanese Kuroki Mill.

 It's 11.5oz. Lighter than our regular selvedge. Made with 90% cotton. And 10% stretch. The stretch fiber is core spun. Making it 50% stronger than your usual stretch fiber, so it has superior resistance and durability. The denim is hand dipped in pure indigo. So it fades beautifully the more you wear them.

Thank you for your support. Your belief in quality makes this all work.

RRP - £175

Our Fit Guide

If you wear turn-ups, buy the next size up from your normal leg length.

Not sure of your fit? Give us a call on 01239 612469

HistoryTag

We are first jeans maker in the world to give every pair of jeans a unique HistoryTag. A unique number that allows you to sign up to the HistoryTag website and then allows you to update where you went in them and what you got up to in them. Then, if one day, those jeans end up in a second hand shop, their memories will go with them.

The idea came from staring at a pair of 100 year old jeans and wondering what their story was. Did they strike gold? What was their best day? What was their worst? Did they fall in love? Did they laugh a lot? But they were born in an era that was pre-internet so those stories will never be told.

Us humans are a funny lot. We like to know the history of things. Where they have been? What they did? Our things bookmark time and our daily lives. The HistoryTag just uses the power of the internet to log those stories so they never get forgotten.

So when its time for your jeans to get handed down or they end up in a second hand shop, their stories will go with them.

The Grand Masters of denim

Malcolm Gladwell wrote it takes 10,000 hours to become a Grand Master in chess. A Grand Master is someone who is capable of playing at the highest international level. In our town, there are people who have spent 20,000 hours, 30,000 hours, and in some cases, 40,000 hours making jeans. Their hands and eyes have been trained in the essence of making great jeans. They are the Grand Masters of denim.

You see, we had Britain’s biggest jeans factory on our doorstep. It employed 400 people out of a town of 4,000 people. And it made 35,000 pairs of jeans each week for 3-4 decades. That’s a lot of jeans. And we all know what practice makes.

In Cardigan, it’s hard to find someone who doesn’t know how to make jeans. If you go to the coffee shop, they used to make jeans. If you go the pub, they used to make jeans. If you learn how to drive, the driving instructor used to make jeans.

Yes, this town knows how to make great jeans.