Natural Indigo Cone Denim - Hack@

Slim fit

£150.00

A slim fitting five pocket jean made from a beautiful 13.5oz natural indigo, plain white selvedge by White Oak Mill. To celebrate Cone denim’s 110th anniversary they decided to launch a natural indigo. It’s the first scalable production of natural indigo in the United States for 100 years.

The combination of this being woven in the White Oak mill, which for many is America's most iconic mill, and then you add into the mix of using a natural indigo, then this starts to become denim at its purest.

Real indigo fades to a beautiful blue, like no other. Chemicals don't do blue quite like nature does. They just don't. The only reason it is isn't used much these day is because of its prohibitive cost. 

So we thought, if Cone denim are celebrating being around for 110 years, we should celebrate how many jobs we have got back. So far.

This short run has a leather back patch that says '15/400' on it.

RRP - £275.00

Our Fit Guide

If you wear turn-ups, buy the next size up from your normal leg length.

Not sure of your fit? Give us a call on 01239 612469

HistoryTag

We are first jeans maker in the world to give every pair of jeans a unique HistoryTag. A unique number that allows you to sign up to the HistoryTag website and then allows you to update where you went in them and what you got up to in them. Then, if one day, those jeans end up in a second hand shop, their memories will go with them.

The idea came from staring at a pair of 100 year old jeans and wondering what their story was. Did they strike gold? What was their best day? What was their worst? Did they fall in love? Did they laugh a lot? But they were born in an era that was pre-internet so those stories will never be told.

Us humans are a funny lot. We like to know the history of things. Where they have been? What they did? Our things bookmark time and our daily lives. The HistoryTag just uses the power of the internet to log those stories so they never get forgotten.

So when its time for your jeans to get handed down or they end up in a second hand shop, their stories will go with them.

The Grand Masters of denim

Malcolm Gladwell wrote it takes 10,000 hours to become a Grand Master in chess. A Grand Master is someone who is capable of playing at the highest international level. In our town, there are people who have spent 20,000 hours, 30,000 hours, and in some cases, 40,000 hours making jeans. Their hands and eyes have been trained in the essence of making great jeans. They are the Grand Masters of denim.

You see, we had Britain’s biggest jeans factory on our doorstep. It employed 400 people out of a town of 4,000 people. And it made 35,000 pairs of jeans each week for 3-4 decades. That’s a lot of jeans. And we all know what practice makes.

In Cardigan, it’s hard to find someone who doesn’t know how to make jeans. If you go to the coffee shop, they used to make jeans. If you go the pub, they used to make jeans. If you learn how to drive, the driving instructor used to make jeans.

Yes, this town knows how to make great jeans.