Women's Tech Jean

£145.00

The Tech Jean is an amazing fabric that has been designed for the active man and woman. At its core is a crimped polyester that is designed to flex, and then go back into shape. This polyester is then wrapped using a secret process with cotton, Modal and Lenzing. So it feels like the most comfortable pair of jeans you have ever had. And they look great too. The best of both worlds.

Only 3 mills in the world have the technology to make this fabric. They look like a great black jean. But they perform great too. Stealth Tech, we call it. It has been based on our skinny cut which has been a big hit with everyone whilst we have been testing them. Once tried, it's hard to go back.

Made in Wales.

If you wear turn-ups, buy the next size up from your normal leg length.

Not sure of your fit? Give us a call on 01239 612469

HistoryTag

We are first jeans maker in the world to give every pair of jeans a unique HistoryTag. A unique number that allows you to sign up to the HistoryTag website and then allows you to update where you went in them and what you got up to in them. Then, if one day, those jeans end up in a second hand shop, their memories will go with them.

The idea came from staring at a pair of 100 year old jeans and wondering what their story was. Did they strike gold? What was their best day? What was their worst? Did they fall in love? Did they laugh a lot? But they were born in an era that was pre-internet so those stories will never be told.

Us humans are a funny lot. We like to know the history of things. Where they have been? What they did? Our things bookmark time and our daily lives. The HistoryTag just uses the power of the internet to log those stories so they never get forgotten.

So when its time for your jeans to get handed down or they end up in a second hand shop, their stories will go with them.

The Grand Masters of denim

Malcolm Gladwell wrote it takes 10,000 hours to become a Grand Master in chess. A Grand Master is someone who is capable of playing at the highest international level. In our town, there are people who have spent 20,000 hours, 30,000 hours, and in some cases, 40,000 hours making jeans. Their hands and eyes have been trained in the essence of making great jeans. They are the Grand Masters of denim.

You see, we had Britain’s biggest jeans factory on our doorstep. It employed 400 people out of a town of 4,000 people. And it made 35,000 pairs of jeans each week for 3-4 decades. That’s a lot of jeans. And we all know what practice makes.

In Cardigan, it’s hard to find someone who doesn’t know how to make jeans. If you go to the coffee shop, they used to make jeans. If you go the pub, they used to make jeans. If you learn how to drive, the driving instructor used to make jeans.

Yes, this town knows how to make great jeans.