Shop•Déjà Blue

Déjà Blue

We’re closing the loop. The Déjà Blue programme means there is now a way to return them to us. And we will give you a £50 voucher off a new pair. We will wash and photograph your old pair. And put the ‘rare finds’ up on the website to resell them. So, they can go again. Giving a new life to a pair of jeans already makes sense to us. It is a small step towards answering the question we ask ourselves on repeat: How can we be lower impact today than we were yesterday.