No Growth

True sustainability needs a new model.

Not one based on selling more to more people.

Because growth - how it’s done today - is broken.

Sell more.

Make more.

Burn more.

It makes no sense.

So, what if growth wasn’t about making more, but about meaning more?

What if a brand’s production never changed, and that was the point?

That’s the model we’ve chosen.

A hard limit.

10,011 pairs a year. That’s it.

If we want to grow, we’ll grow in meaning.

In influence.

In innovation.

In ideas.

We believe you can scale impact without scaling size.

If we are right, it could pioneer an alternative no-growth movement.

This isn’t an experiment.

It’s a stand.