Welcome to the No Wash Club.
As a company, we know we have a silent shareholder called Planet Earth. Yes, we can make our products in the lowest impact way we know how. But for jeans, the biggest impact comes from us all washing them. The enemy is indeed the washing machine.
So, at Hiut Denim Co. we encourage people to try and go as long as they can without washing their jeans. Not everyone agrees with that, but for us it makes sense for lots of reasons. So we formed a club around it.
Running a marathon entails 26 gruelling miles, so joining the marathon club has a barrier to entry: Pain. Likewise for an Iron Man: Even more pain. The reason we set 6 months as a timeframe to go without washing was because it was hard to do. It was a challenge. And, we love being put to the test.
The No Wash Club Rules.
1st Rule. Six months without washing means six months.
2nd Rule. No cold dip in the bath.
3rd Rule. No showers.
4th Rule. Rain happens. Get an umbrella.
5th Rule. Freezing them is allowed.
6th Rule. Airing them on a washing line is allowed.
7th Rule. Rest days are allowed.
8th Rule. If you are going to try, go all the way.
