Do One Thing Well: Brave New Wales

November 17, 2025 · DH Kong

100 comments

Wales has always known how to make things that last — stories, songs, ideas, and craft. Brave New Wales is a glimpse into that next chapter. The photographers, cooks, potters, engineers and dreamers shaping what modern Wales looks like when it stays true to its roots. Small studios, big ideas, and a shared belief that good things grow slowly. A country in motion. Old roots, new energy.

 

Ken Grant — Cwm: The Fair Country
A lens on real Wales. Raw, tender, true.

 

Gorse — Cardiff’s First Michelin Star.
Modern Welsh cooking with heart. A moment for the capital.

 

Sophie Snow Textiles
Softness spun from patience and place.

 

Of Nature — Skincare from the Land.
Small batch, soil to skin.

 

Sawnas yng Nghymru - Wellness in Wales
Wild swims. Wood-fired saunas. Steam by the sea.

 

Atherton Bikes
Engineered in the hills. Fast, fearless, world-beating.

 

Parallel, Cardiff
 The next chapter from the Pasture team.

 

Pawb Seasoning
 A shake of Wales in every meal.

 

Hay Festival
 Ideas in the borderlands. Stories that travel the world.

 

Ella Bua Pots
Clay, colour, calm — made in Pembrokeshire.

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