If we're serious about our town make jeans again, we are going to have some ideas that no one has done before. We understand it is our job to be a pioneer. So when Nick Thompson, founding partner of Knit approached us with an idea for a talking window, we had to say yes. Rivet&Hide, London's top denim store, signed up too.
If you want to do something well, you have seek out great people to work with. You can’t do it on your own. The only advice I can give anyone is: work with the best. It will make you happier and less stressed. We are lucky to work with Andrew Paynter.
This is a behind the scenes look at the Hiut Denim Co year book. They give you a feel for what is like. These films were shot by Pete and Joe who just wanted to come down and make these films. And we are very glad they did.