This is an experiment.
Some experiments succeed. Some fail.
It’s good to keep that in mind from the start.
So, here’s the idea.
You are going to break our selvedge jeans in for our customers.
You will have to agree to not wash them for 6 months.
You will have to agree to update what you get up to in them on HistoryTag.
And before you get them sent to you have pay a small deposit, which we will refund on their safe return.
When we get them back, we will expertly wash them.
And then we will sell these beautiful jeans.
You will have 20% of the sale.
So in effect you will be paid to wear jeans.
This may sound dumb, but we are here to find new ways of doing business.
So we have to try new things in order to get our town making jeans again.
Questions we are asking.
Will this reduce the carbon footprint of a jean?
What will ownership look like in the future?
Does trust still matter?
Will you help to sell them because you own a bit of them?
Can you become a shareholder in a pair of jeans?
Will customers buy broken in jeans?
What will they pay for them?
(NOTE: The denim breaker club has now finished. We will no longer be taking on new breakers. Thank you.)