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27 Strong

Jun 29, 2021

Our mission today is the same as it was the day we started.
To get 400 people their jobs back.
That is not an easy thing. But it is not impossible.
So like the local farmers, we plough on.

All progress is progress.

Right now, we are 27 people. We have never been closer to 28. I think we should start marking the progress each year.
That is why once a year, we will do a progress report via a short run.
It will bear witness to the ebb and flow of running a factory. This short-run will celebrate the 27 of us here.
Everyone will sign this one.

If we do one thing well, good things will happen.

We exist as a factory to make the best jeans we can and not the most jeans we can. If we want to get 400 people their jobs back, it will because we are exceptional. 

The GrandMasters are elite makers; it is my job to make sure they work with the very best fabric in the world.

We are always searching for fabric that doesn't just look and feel incredible but tells an amazing story, one that our customers will be proud to tell. 

The makers at Nihon Menpu share our vision. 

They are hell-bent on making the best denim in the world. They are on a quest to push their art to a whole new level. They are without compromise. Some rise above others with hype. Nihon Menpu achieves this feat through their craft. 
And that's exactly what they have achieved with the denim for this short run. A red-line selvedge 42% hemp, 58% GOTS certified organic cotton. 

Why hemp?

By now, we all know the benefits of organic cotton but what of hemp?
While traditionally used for well, other things, hemp has a low environmental footprint. And, as it turns out makes a great fabric for jeans. Here are 6 reasons why.

Hemp is durable. 

They made ropes for ships out of it back in the day. It’s quadruple the strength of cotton,  which may explain why.

Moisture management. 

 Hemp feels a lot like linen, transporting moisture away from the skin and avoiding that sticky, clingy feeling on hot days.

Temperature regulation. 

Hemp will paradoxically keep you warmer in winter, and cooler in summer.

Natural odour resistance. 

You know how jeans are famous for never being washed? Well, hemp will let you get away with this even more.


It doesn’t have that tough texture like cotton denim. It’s kind of silky.

Lower impact.

 Cotton needs twice as much land as hemp to grow. And about four times as much water as hemp. Hemp enriches the land. Rotating crops with hemp increases the yield of the accompanying crop.

The power of 27. 

We all know that our modern alphabet has 26 letters. And it's always been that way, right?

Well, there used to be a 27th letter. And actually, you can still find it on your keyboard - “Et” was the 27th letter of the alphabet and is commonly written as “&”. This represents togetherness and community. 

Who knew?

This marks where we are today.

The Hiut team is now 27 strong and to celebrate this, we will only be making 27 pairs of this short run.

One for each member of the Hiut Denim team. We will do this short run again next year to mark our progress like rings on a tree trunk.

Thank you for joining us on this journey, we couldn't do it without your continued support. 

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