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Breaking in a pair of Hiut Selvedge jeans is not easy

Dec 6, 2021

(A Denim Thread.)

They are stiff. They don’t bend.

They require work.

Of course, you can buy easy.

Easy is widely available.

And it can be with you in the morning.

Easy is convenient.

Easy is effortless.

Easy is many things, but it will never be great.

A factory can make a pair of jeans look old and worn.

But only you can make your jeans unique to you.

We can make your jeans.

Then you make them yours.

Easy don’t make a great jean.

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