This is very much the age of digital.
But we think digital needs analogue.
We will always want to feel something. To touch something. To pick it up and smell the ink.
To see photographs how they were meant to be seen.
There is an authority to print. There is a beauty to it. It has something that separates you. You can read it, put it down, pick it back up months later, and reconnect.
For every brand that cancels its paper catalogue, there is an opportunity for another smart brand.
If you pour your heart into print, your customer can feel it.
Print isn't dead.
Only average print is dead.
Long live print.
Pre-order year book 5 here.