Wardrobing, that is, buying an item online, wearing it once and then returning it is a common problem for most brands.
We’re no different.
On occasions we've found little clues in the pockets of a returned pair of Hiuts which hint at a good night out.
Receipts from the local Italian restaurant.
A splash of beer from nudging your way through the bustling crowds to get back to your table.
Now. Don’t get us wrong. We want you to wear your Hiuts on a big night out.
If you ask us, nothing completes the look more than a pair of our classic denims.
But. We don’t want you to send them back to us afterwards.
So we're adding a little reminder to our jeans to not to wear them out if you aren’t planning on putting them back in your wardrobe.
Pre-order your copy of year book 5 here.