At the start, unwashed Hiuts are difficult to love.
They are stiff. They feel like wearing a cardboard box.
Some people don’t ever get past this stage.
But don’t give up.
To those who persevere, there will be a reward.
Like a Guinness, it just takes time to reveal its quality.
You and your Hiuts will go everywhere together.
They will be the first thing you reach for of a morning.
And the last thing you take off at night.
And along the way, they mould to you.
Every crease, every mark, every rip, every splash of paint is put there by you.
There will be a moment in this Wear-to-Fit process where they become your Hiuts.
You will have broken them in.
The pain will have been worth it.
Tag your images with #myhiuts and we’ll share your journey with the world.
Pre-order yearbook 5 here.