Day 65 - Made In Wales

We are proud of where we make our jeans. 

Cardigan is a small town of 4,000 good people. 

400 of them used to make jeans.

They made 35,000 pairs a week. For three decades.

Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do.

That’s why we have started The Hiut Denim Company. To bring manufacturing back home. To use all that skill on our doorstep. And to breathe new life into our town.

So. We have changed our internal label. A special reminder of where your jeans are made.

The best, from the far west.



Pre-order year book 5 here.

Posted on August 04, 2020

If you like ideas, it will inspire you.