Today marks World No Wash Day.
Not washing makes for a more beautiful pair of jeans. And for a more beautiful planet.
When you finally go to wash your jeans, you will have one of the most beautiful pair of jeans on the planet. One that is unique to you.
As a company, we know we have a silent shareholder called Planet Earth. Yes, we can make our products in the lowest impact way that we know how. But for jeans, the biggest impact comes from us all washing them.
The enemy is indeed the washing machine.
Here’s to the non-washers.
Pre-order your copy of year book 5 here.