A company has to decide its path early on. Does it follow others? Or, does it create a path that didn’t exist before?
Most decide to follow. It doesn’t have to invent anything; just copy. It doesn’t have to take risks; just wait and see.
But there is another way.
To create a company where ideas rule. Where people can come in and do their best work.
Where it is accepted failure is a by-product of risk. And where trying new things is just the normal thing to do.
Where the company is judged by the change it makes, not just by how much money it makes.