It supplies your inner drive. It fuels innovation. It finds you your best people. It keeps them with you when other companies come poaching. They will
It keeps you stay true, when it would be easy to compromise. It stops you from quitting, when times get tough. And they will.
Purpose gives you a reason to fight like you have never fought before. And to keep on fighting. with everything you have. Nothing spared.
The kid in the school yard that you shouldn't have to fight is the one whose mother you have insulted. He knows why he is going to kick your ass. And if you beat him this time, he will just keep coming back. He is fighting for something much bigger than himself. Truly.