Do one thing well.

Our town is going to make jeans again

Cardigan is a small town of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades. Then one day the factory closed. It left...

Denim Breaker Club (Beta test)

This is an experiment. Some experiments succeed. Some fail. It’s good to keep that in mind from the start. So, here’s the idea. You are going to break our selvedge jeans in...

Do one thing well

We make jeans. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just...

No Wash Club

At HIUT we encourage people to try and go as long as they can without washing their jeans. Not everyone agrees with that, but for us it makes sense for lots of...

Our Factory

When the music is loud and the coffee is strong, The Grand Masters can only make 100 pairs of Hiut's a week. But at the end of the day, we are here...

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