If we want to make a product that lasts, we have to pay attention to the weak link of a jean. And through design, stronger materials and craftsmanship, we have to make the weak link a strong one. The pockets are often that weak link. A favourite pair of jeans is a result of years of investment by you. The time is even more important than the money invested in them. So we have that in mind when we are designing our pockets. We understand the importance of your favourite jean. This is some plain selvedge we have been looking at for the pockets.

Posted on December 05, 2011

Tagged: product

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