Denim Lives

When you cut denim for production, the room temperature makes a difference.

If it’s cold, it can contract by a couple of centimetres. If it is warm, it can expand by a couple of centimetres.

And it’s those small differences that can make a difference between your jeans being a great fit or not.

But you only get to know that if you have been cutting denim for 38 years of your life. When you have cut more jeans than some jeans companies have ever made.

When you know your craft, you don’t just cut around a pattern. You follow your instinct. You listen to what the denim is saying. 

You understand that the denim lives.

If you like ideas, it will inspire you.