The Co-lab Store
The Rima Jean
And it's the best Instagrammers that will be the ones that change it.
Our plan is do 80 Co-Labs with 80 most creative Instagrammers on the planet. And together, we will get our town making jeans again.
They will design a jean. Have their own unique label and pocket. It will be the closest thing to starting their own jeans brand as you can get, without having to start a factory.
The Instagrammers who take part in the Co-Lab will be part of history. They will change the landscape of retail. They will help to change the fortunes of a small town that has fallen on hard times. They will start the next iconic brand.
Here goes nothing.