The Hack@ - Organic


Our slim fit isn’t crazy slim. It sits low on the waist but not too low. It’s been cut to be a bit narrower on the leg. Popular with the geeks in the company.

  • Authentic five pocket jean

  • Raw organic 12 oz denim

  • Super tough ecru twill pocket lining

  • Signature red ‘owl’ rivet on the back pocket

  • Button fly

  • 100% organic cotton

    Made in Wales.

    Size Chart

    What if they don’t fit? You can exchange or return your jeans up to 90 days after purchase.

    Size chart

    You can take some measurements from your old favourite jeans and compare them to any of pair of Hiut jeans, using the sizing table below. Making it easier to find your size and your new favourite pair of jeans the first time you order. See how to measure yourself below.

    SLIM FIT (Hack@) WAIST FLAT cm HEM FLAT cm RISE cm (30/32 LEG) RISE cm (34 LEG)
    26 35.50 17.20 23.50 24.50
    27 36.75 17.55 24.00 25.00
    28 38.00 17.90 24.50 25.50
    29 39.25 18.25 25.00 26.00
    30 40.50 18.60 25.50 26.50
    31 41.75 18.95 26.00 27.00
    32 43.00 19.30 26.50 27.50
    33 44.25 19.65 27.00 28.00
    34 45.50 20.00 27.50 28.50
    35 46.75 20.35 28.00 29.00
    36 48.00 20.70 28.50 29.50
    37 49.25 21.05 27.50 30.50
    38 50.50 21.40 29.50 30.50

    How to measure like a Grand Master

    1, Waist

    What size am I? Simple. Just lay your old favourite jeans down flat and measure straight across the back waistband. Write the measurement down. See photo.

    2, Inside Leg

    Measure from the bottom of the hem (the bottom of the leg) and up to the crutch. That will give you the inside leg measurement. See photo for help.

    3, Front rise

    It might help to look at the photos. But with your jeans flat, measure from overlapping seams in the crutch, to the top of the front waistband. Pretty simple.

    4, Hem

    With the leg laid flat, measure from one side to the other across the front of the leg. Simple. Again, the photo might help you with this.

    About our jeans

    Delivery And Returns

    We ship with Royal Mail Tracked Service. We offer Free Returns on UK orders. We offer 30 day refunds on all unworn jeans. No questions asked.
    Read more.

    Free Repairs

    We stand by our jeans even when they fail you. We offer free repairs for the life of your jeans. One rule. You have to send them back washed.
    Read more.

    Our Factory

    We are not here to make the most jeans we can, but the best jeans we can. The GrandMasters can only make 100 pairs of Hiut's a week.
    Read more.


    What is selvedge? What is my size? Can I return jeans if I don’t love them? We're human, give us a call.
    01239 612469.

    Our Town Is Making Jeans Again

    Cardigan is a small town of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades.

    Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do.

    That’s why we have started The Hiut Denim Company. To bring manufacturing back home. To use all that skill on our doorstep. And to breathe new life into our town.

    So yes, our town is going to make jeans again.

    Here goes.

    The Grand Masters of Denim

    Malcolm Gladwell wrote it takes 10,000 hours to become a Grand Master in chess. A Grand Master is someone who is capable of playing at the highest international level. In our town, there are people who have spent 20,000 hours, 30,000 hours, and in some cases, 40,000 hours making jeans. Their hands and eyes have been trained in the essence of making great jeans. They are the Grand Masters of denim.

    You see, we had Britain’s biggest jeans factory on our doorstep. It employed 400 people out of a town of 4,000 people. And it made 35,000 pairs of jeans each week for 3-4 decades. That’s a lot of jeans. And we all know what practice makes.

    In Cardigan, it’s hard to find someone who doesn’t know how to make jeans. If you go to the coffee shop, they used to make jeans. If you go the pub, they used to make jeans. If you learn how to drive, the driving instructor used to make jeans.

    Yes, this town knows how to make great jeans.

    If you like ideas, it will inspire you.