The V-Fit.

£185.00

We took our classic regular fitting jean, tapered the leg and added a little extra room in the hips to get the iconic athletic shape.

It's perfect for those with a bigger thigh, but prefer a narrower hem.

We spent a year getting the cut right. Then we tested dozens of fabrics that would suit the fit, making them easier to wear from day one. We choose a beautiful deep indigo denim from Candiani with a loose weave but an authentic denim finish, to give them a raw denim look but easy to wear. Then we made some slight changes to the pockets to make them roomier.

The good thing about not doing many cuts, is launching a new one is a big thing. So we never give a new cut a deadline, we launch when it's right. 

  • Authentic five pocket jean

  • Regular tapered fit

  • Medium rise

  • 13 oz denim from Candiani

  • Super tough ecru twill pocket lining

  • Signature red ‘owl’ rivet on the back pocket

  • Button fly

  • 100% cotton

  • Made in Wales

  • The Denim
    Deep indigo raw denim from the maverick Candiani denim mill in Italy. 100% cotton. 13oz. A loose weave but an authentic denim finish.
  • Sizing
    WAIST WAIST FLAT CM HEM FLAT CM FRONT RISE CM (30/32 LEG) FRONT RISE CM (34 LEG)
    26 37.00 16.90 25.70 26.70
    27 38.25 17.25 26.00 27.00
    28 39.50 17.60 26.30 27.30
    29 40.75 17.95 26.60 27.60
    30 42.00 18.30 26.90 27.90
    31 43.25 18.65 27.20 28.20
    32 44.50 19.00 27.50 28.50
    33 45.75 19.35 27.80 28.80
    34 47.00 19.70 28.10 29.10
    35 48.25 20.05 28.60 29.60
    36 49.50 20.40 29.10 30.10
    37 50.75 20.75 29.60 30.60
    38 53.25 21.45 30.10 31.10
    39 54.50 21.80 30.60 31.60
    40 55.75 22.15 31.10 32.10
  • How to Measure
  • Shipping & Returns
  • Free Repairs
    We stand by our jeans even when they fail you. We offer free repairs for the life of your jeans. One rule. You have to send them back washed. Read more.