The V-Fit - Tapered Fit


We took our classic regular fitting jean, tapered the leg and added a little extra room in the hips to get the iconic athletic shape.

It's perfect for those with a bigger thigh, but prefer a narrower hem.

We spent a year getting the cut right. Then we tested dozens of fabrics that would suit the fit, making them easier to wear from day one. We choose a beautiful deep indigo denim from Candiani with a loose weave but an authentic denim finish, to give them a raw denim look but easy to wear. Then we made some slight changes to the pockets to make them roomier.

The good thing about not doing many cuts, is launching a new one is a big thing. So we never give a new cut a deadline, we launch when it's right. 

  • Authentic five pocket jean

  • Regular tapered fit

  • Medium rise

  • 13 oz denim from Candiani

  • Super tough ecru twill pocket lining

  • Signature red ‘owl’ rivet on the back pocket

  • Button fly

  • 100% cotton

  • Made in Wales