The V-Fit.
£165.00
We took our classic regular fitting jean, tapered the leg and added a little extra room in the hips to get the iconic athletic shape.
It's perfect for those with a bigger thigh, but prefer a narrower hem.
We spent a year getting the cut right. Then we tested dozens of fabrics that would suit the fit, making them easier to wear from day one. We choose a beautiful deep indigo denim from Candiani with a loose weave but an authentic denim finish, to give them a raw denim look but easy to wear. Then we made some slight changes to the pockets to make them roomier.
The good thing about not doing many cuts, is launching a new one is a big thing. So we never give a new cut a deadline, we launch when it's right.
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Authentic five pocket jean
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Regular tapered fit
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Medium rise
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13 oz denim from Candiani
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Super tough ecru twill pocket lining
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Signature red ‘owl’ rivet on the back pocket
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Button fly
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100% cotton
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Made in Wales


What if they don’t fit? You can exchange or return your jeans up to 90 days after purchase.