Hiut Denim Co.

The Jerald

Straight FitSoft Wash

CA$530

Choose your size

Waist:
Length:

Last pair in stock

Fabric options

SelvedgeSelvedge
OrganicOrganic
EcruEcru
Rinse WashRinse Wash

Free repairs for life

90 day returns

The Jerald - Straight Fit - Soft Wash, blue straight leg jeans, classic denim style, soft wash finish.
The Jerald - Straight Fit - Soft Wash, man wearing straight leg jeans with a plaid shirt and black shoes.
The Jerald - Straight Fit - Soft Wash model showcasing classic straight leg denim and plaid shirt.
The Jerald - Straight Fit - Soft Wash model showcases a classic straight leg jean with a relaxed fit.
The Jerald - Straight Fit - Soft Wash jeans worn by a model from the back, showcasing a classic straight leg design.
The Jerald - Straight Fit - Soft Wash featuring a classic straight leg design with a comfortable fit.
The Jerald - Straight Fit - Soft Wash, back view of straight leg jeans in soft wash denim.
The Jerald - Straight Fit - Soft Wash close-up of button detail and soft denim fabric.
The Jerald - Straight Fit - Soft Wash denim jeans showing classic straight leg design and soft wash fabric.
The Jerald - Straight Fit - Soft Wash denim close-up showcasing quality fabric and classic design.
The Jerald - Straight Fit - Soft Wash close-up of denim texture and design features.
The Jerald - Straight Fit - Soft Wash back pocket detail showcasing soft wash denim fabric.
The fit
High rise, classic straight leg.

Designed to be versatile, The Jerald is a full cut, straight leg ideal for casual wear and with tailoring alike. Made in the five-pocket style with metal buttons and rivets.

The Jerald is the updated The Work@.

Robert is 187cm tall and is wearing a 32/32.
The denim
Our enzyme wash gives the denim a softer handle from the first wear. Developed with LaundRe London, the process brings natural variation to the indigo while retaining enough structure for the fabric to continue evolving over time.

Crafted from Candiani’s 13oz Italian indigo denim, woven from 100% regeneratively grown cotton. The enzyme wash creates a natural vintage finish and an easier feel from the outset, while leaving plenty of life in the denim to develop with wear.
The details
Washed at LaundRe London using a bespoke enzyme wash developed exclusively for Hiut Denim. The process softens the denim from the first wear and creates natural variation through the indigo.

Handmade in Aberteifi
Authentic five-pocket jean.
Button fly.
Copper rivets. Highlight - our signature red owl rivet on the left back pocket.
100% cotton, ecru twill front and back pocket linings.
Hiut Denim branded leather patch (vegan option available on request – email hi@hiutdenim.co.uk).

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The Jerald

High rise, classic straight leg. Designed to be versatile, The Jerald is a full cut, straight leg ideal for casual wear and with tailoring alike. Made in the five-pocket style with metal buttons and rivets. Updated version of The Work@.

Shop the Jerald
A large, bright sewing workshop with rows of industrial sewing machines under a high arched ceiling. A large wooden back wall features a white circular logo with the text 'HIYU'.

Our Factory in Aberteifi

Hiut is a family-owned brand with its own factory in Aberteifi, Wales, carrying forward a local tradition of denim making. When production left the town in 2002, the jobs went but the skill remained. Founded in 2011, we put that knowledge back to work, cutting and sewing every pair by hand while a new generation learns the craft.

Explore

Men's Fit Guide

Our men’s fits are designed around proportion, rise and leg shape. From straighter cuts to more relaxed silhouettes, each pattern is considered for how it sits at the waist, moves through the seat and falls to the hem. Compare the fits to find the pair that suits how you like to wear your Hiuts.

FIND YOUR FIT
A man stands outdoors next to a stone column, wearing a black coat over a gray knit sweater, blue jeans, and dark brown shoes.
A man and a woman sit on a park bench surrounded by green foliage, wearing coordinated autumn outfits with blue jeans, dark jackets, and layered sweaters.