The Finn - Getting to know him

THE NEXT CHAPTER OF THE SLIMR

The Finn is the final piece to our Men’s Line. 

Over the years, we have listened to our customers. The people that live in their Hiuts. And now we’ve refined each fit. 

The Finn is our slimmest fit.

A jean designed for those who prefer a closer shape through the leg, with a sharper taper through thigh to ankle. Clean, neat, and more fitted than the rest of the range, but built for everyday wear.

A refined version of the SlimR, with a slightly higher rise to feel more comfortable through the day, deeper pockets and adjusted pocket opening orientation for easier use. 

The close and clean silhouette offers a sharp styling option for your wardrobe.

THE ORIGIN

All of our fits are named after a member of family of the team. Cally is our product developer, she manages the macro and micro details of every pair of jeans made. This fit is named after Cally’s brother.  

Finn is Cally’s favourite and only sibling. 

"We're currently planning a holiday together to Madeira - our first ever holiday just the two of us! 

He is my favourite person.”

THE SHAPE

The Finn sits slimmer through the thigh and tapers more noticeably towards the hem.

The silhouette is more defined, but the intention was never to make it feel restrictive. Small refinements to the rise have helped balance the fit, allowing it to sit more comfortably on the body throughout the day.

The deeper pockets, refined pocket opening and a slight increase in the rise are subtle changes, but ones that make daily wear feel easier and more natural over time.

WHO IT'S FOR

The Finn is for the man who prefers a slimmer silhouette and wants a jean that feels sharp without becoming uncomfortable.

If wider or straighter fits have never quite felt like you, this is likely where you’ll feel most at home.

WHY IT WORKS

The Finn keeps things simple.

A clean taper, familiar shape with small refinements where they matter. Nothing overworked, just a slimmer fit, done properly.