Super Zero® Indigo
A different kind of selvedge
Our autumn short-run selvedge brings together traditional weaving methods and innovative yarn technology.
Woven at Kowa in Japan, this 13oz raw denim has a softer handle, natural flexibility and a distinctive sheen. Made into Hiuts in our factory in Aberteifi, Wales, it forms part of our AW 2026 Limited Series.
SUPER ZERO® INDIGO
Early access opens on 20 October
Giving you first choice of the limited series before the public launch on 27 October, including an extended size range available only through Made-to-Order. The first 100 customers to purchase a pair will also receive a complimentary gift.
SIGN UP FOR EARLY ACCESS
THE STORY
Last year, our Head of Product came across Super Zero® Double Black selvedge from Kowa. It was our first time working with the Japanese textile company, whose heritage stretches back to 1894. A company known for combining traditional weaving techniques with innovative thinking.
What stayed with us was the response from people who bought a pair and lived in them. They told us how easily the denim moved from the beginning: raw denim with softness, durability and a supple feel that still held its structure.
One request kept coming back. Could we make it in indigo?
A year later, here it is.
The Feel
Super Zero® yarn gives this raw denim a softer handle and natural flexibility. It moves with you, with less stiffness and a supple drape from the first wear.
It feels soft against the skin, with an airy yarn structure that allows for breathability while preserving the strength and character of traditional selvedge. A distinctive, subtle sheen catches the light, bringing out the depth of indigo.
Made from 100% cotton, the denim will soften further, crease and fade with use, taking on the marks of how you wear it.
THE DENIM
This 13oz raw selvedge feels less stiff from the outset than most traditional raw selvedge.
Its softer, more supple handle means less of the initial rigidity often associated with raw denim. The yarn construction gives the cloth more natural give, allowing it to move with the body without elastane while retaining its structure.
Deep indigo and a subtle surface sheen add richness to the cloth, which will develop its own creases and fades with use.
THE MILL
Kowa’s textile history began in 1894 as a cotton fabric wholesaler in Japan.
Today, its denim development combines traditional Japanese textile techniques with research into fibres and yarn construction. Its work spans natural materials including specialist cottons and silk, exploring how the choice of fibre changes the character of the finished cloth.
For Super Zero Indigo, that approach brings innovative yarn technology into a traditional redline selvedge.
THE YARN
Super Zero® uses a specialist twisting process developed by Japanese yarn maker Asano Nenshi.
Textile yarn is combined with a water-soluble thread, then treated using controlled twisting and vacuum steam. The temporary thread supports this construction through weaving before being dissolved during washing.
Its removal leaves spaces within the yarn, allowing the fibres to expand. The difference begins inside the yarn itself, changing its internal structure before it becomes part of the finished denim.
The Details
Made in limited numbers from 13oz redline selvedge woven at Kowa Mill, Japan. An authentic five-pocket jean with our signature Red Owl Rivet on the left back pocket. The front and back pocket linings are 100% cotton ecru twill.
Each pair carries a limited series British leather patch with artwork by Mr. G. A vegan patch option is available on request.
Every pair is finished, checked and approved by our Grand Masters before it leaves our own factory in Aberteifi, Wales.
AVAILABLE FITS
Women's - The Mari, The Edna & The Aurelia
Mens - The Jerald, The Benjamin, The Miles, The Gwilym & The Finn
Early access opens on 20 October
For men and women, made in limited numbers. Sign up for first choice of the series before the public launch.