Our love for our things – our pens, shoes, cameras, our books, our music, our jeans – usually has something to do with the stories that we attach to them. Sometimes the stories are our own, sometimes other people’s.
The places we go. The people we meet. The ideas we have. The companies we start. The tender moments. The excitement we feel. The failures. The successes. And, all the moments that fall in between these times.
But those memories are subject to one threat: It’s called “Time Passing”. And with time passing those important memories fade. Even the unforgettable brilliant ones. That’s what makes our memories oh so fragile.
That got us at Hiut Denim to thinking…
On the one hand, we have the Luddite desire to make something well, to make something to last. And on the other hand, we have the geeky side of us that understands the power of the internet to tell stories.
For us, it’s like two roads coming together. And where they meet, is a really interesting place. And, as a company that’s where we want to be. At the crossroads between Luddite and Geek.
That’s why Hiut Denim will be the first jean company in the world to have a History Tag.
This is crazy good.
After all if we make a pair of great jeans that last, so should the memories that are made in them.
So, how does it work?
It’s super simple. Each jean will come with a unique number. Your unique number. You go to the HistoryTag website and register. That’s it.
Then you can upload pictures of where you went, what you did, who you did it with…to the HistoryTag website.
So those memories get saved. Not a big deal right now. But when you look back, it will become a big deal.
And yes, the History Tag is a bit like a blank iPod, but as you add more and more music it becomes more and more interesting. Or in our case, the more memories you add to it, the more fascinating it becomes.
So if in the future, your jeans get handed down, or end up in a second hand jeans shop, their memories will go along with them.
Your memories won’t be forgotten which we think is good. A good marriage between Luddite and Geek.
And that’s the genius of the history tag. And that’s the genius of making a product to last. It will give our objects more meaning. It will mean we throw things away less. Because it attaches the stories to the objects that we love.
At Hiut, we want to have ideas that no one has had. We are not here to make up the numbers. We don’t want to play small just because we have started out small.
We want to change the denim industry.
We want to be history makers as well as jean makers.