Abstain. Abstain. Abstain.

Why wait before washing

Raw denim is best given a good six months before washing. The longer you can leave it, the better your jeans will look.

The reason for that is the indigo will have worn off in places where you make natural creases. Just by sitting down, putting your phone in and out of your pockets, your hands in your pockets. All these daily little things will help make your jeans look great.

When it comes to the big day, the indigo will fade where you have made those little creases to reveal the contrasts that give it the well worn look.

If you wash your jeans too early, the indigo will wash off uniformly so it will give an even, dark indigo colour which means the magic will have gone.

Like anything in life, there are no short cuts.


How to look after them while not washing them

We know that it can get a bit smelly so here are some tips to keep them fresh.

  1. Try putting them in the freezer overnight. To help get rid of bacteria.
  2. Give them some air. Let them breath outside in the sun, or use a neutraliser spray.
  3. To remove stains just rub them with some water but don't use washing powder.

Their First wash

  1. Turn them inside out and wash them separately. Try to use no washing powder but if you feel you must just use a small amount of powder that doesn't contain a bleaching agent.
  2. Hand-wash is best or use the cool wash on your machine.
  3. After wash, let them hang to dry the correct way out, out in the fresh air (which is always the best way).
  4. Stretch out the inseam when the jeans are still damp.


It happens from time to time. Some tips:

  1. Turn your jeans inside out.
  2. Turn your iron on the high heat setting with steam.
  3. Use a soft cloth over the jeans.
  4. Iron pocket bags first.
  5. Lay one leg at a time straight on the ironing board by matching your seams side to side.
  6. Start by ironing your seams flat and move to the inside of the leg. Now, simply flip the leg over and do the other side. Repeat this same process for leg number two.
  7. Now do the waistband.
  8. Put them on. Still warm?

How to Dry

Don’t use a drier. Let them air dry.