Do One
Thing Well.

Men

Four fits: Regular. Slim. SlimR. SkinR. Two raw denims: Organic. Selvedge. And one Tech Fabric for the more active. We make the best jeans we can, not the most jeans we can.

Women

Two fits: Skinny (low waist) Skinny (high waist). One denim: Stretch. And one Tech Fabric for the more active. We make the best jeans we can, not the most jeans we can.

Year Book 3

The front section of the book is dedicated to the geeky things that inspire us. The back section of the book is dedicated to the luddite things that inspire us. The middle section is where those two worlds collide.

Our Story

We make jeans. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it.

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If you like ideas, it will inspire you.