Do One
Thing Well.

Organic/Stretch

This is our organic denim. It’s a beautiful unwashed 12oz denim from a great mill in Turkey. Hard wearing too. Just so you know we are in organic denim forever. But preferably longer.

Selvedge

Selvedge is an investment. Ours is from Kuroki, the artisanal Japanese denim mill. This denim is hand dipped ten times with natural indigo to give it its deep blue colour. Unwashed 14oz.

Do One Thing Well Shop

There are products out there that mirror our ethos of Do One Thing Well. They make just that. They make very few things. But they make to a higher standard.They spend their time getting something so right. They don't have any spare time to make something else. They focus.

Gift Card

Give someone the gift of having a pair of jeans made especially for them. Nick Hand, who has designed all of our Year Books, has created a gift card inspired by Claudio's motto "Cut once". here.