Do One Thing Well. Winter 2016.
Some products, some services, some experiences are just right. It’s hard to know how to make them simpler, more beautiful or more useful. They bring together innovation, tradition, and a little design, to make something that is just right.
This list was put together by Hiut Denim Co. to celebrate those who decide to ‘Do One Thing Well’, which it turns out is a pretty hard thing to achieve. It takes us 75 different processes to make a pair of our jeans. And we only have to be world class at 75 of them.
From choosing the finest Japanese selvedge denim to perfecting the cut to signing each hand crafted pair. Yup, if you want to do one thing well, the only thing that matters is everything.