Behind the scenes.
Last week, the team took our entire core range to Teddy's Place in Cardiff for a huge shoot. The goal was to ensure we had consistency across our main fabrics for both men's and women's fits.
Now, I know what you're thinking. Don't we have a studio at the factory?
But Teddy's Place is better.
There's more room, better lights, a perfectly curved backdrop and it's owned by the very welcoming and passionate Morgan. That's right not Teddy. He named the place not after himself but his grandfather who always encouraged him to pursue creativity.
Now that we've done the shoot, it's time for our incredibly talented Paul to edit all the shots.
He's got his work cut out as we shot over 3,000 images in 8 hours!
Keep an eye out over the next few weeks as we start updating our images for the whole range.
In the mean time, check out the behind the scenes images below.