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What is Selvedge?

There is only one OG.

What is Selvedge denim?

The OG denim was woven on shuttle looms. The name refers to the finished edge that stops it from unravelling.

Why does it cost more?

It takes twice as much denim to make a jean because of the finished edge. It's slower to weave. But, more beautiful.

Why do I have to break them in?

Most selvedge denim is sold as raw denim (Unwashed denim). So there is a 3-6 month breaking-in process.

At the start, selvedge jeans are difficult to love. They are stiff. They feel like wearing a cardboard box. Some people don't ever get past this stage. But it's an investment that will reward you over time. They get better with age. And better.

Happy Hiut Customer

Why Japanese Selvedge?

They lead the way. Their ethos is all about Kaizen – the art of continuous improvement. The Japanese have an obsession with denim. Selvedge denim in particular.

Sold in underground markets, the very first jeans were brought over to Japan after American soldiers left them behind after World War 2.

They started copying the American mills, focusing solely on their technique and kept getting better.

They saw no great honour in mass appeal. Only in being the best.

The Japanese bought old shuttle looms from the mills that went mainstream, so they could make the best denim.

The old way.

Using the same methods as they did 50 years ago. The best way. The human way. No automatic button. No simple 'on' switch. There is a person beside these looms at every step of the way.

And that is why the old shuttle looms make the best selvedge denim.

And the Kuroki Denim mill makes the best in the world.

Is it low impact?

Kuroki dips the cotton into the indigo using an 8x dipping process. So none of the chemicals run into the water.

How do you wash them?

Try to go without washing your jeans for 3 months. Then turn them inside out, and use a super mild detergent.

What about our Organic Denim? 

Our selvedge denim is 14 oz compared to our 12 oz organic denim. So the selvedge is slightly heavier weight.

Do you have to wear them with a turn-up?


It comes down to personal choice.

But, that said...

Most people do.

They are proud to show off that beautiful red-line selvedge.

It's a badge of honour for true denim geeks.

How do they fade?

Not everything in life gets better with age, but high-quality selvedge denim does.

There is nothing quite like the fade of selvedge denim.

The transition from raw denim to a beautiful pair of jeans is not a fast one, but it is a rewarding one.

Getting to see a pair of our jeans a few years off the shelf is something that always brings me a sense of joy whenever it happens.

The life that has happened in those jeans, the stories that have been told. You can see it in every mark.