Some answers.


Where do you make?

We make in our town in Cardigan, West Wales. Our town used to have Britain’s biggest jeans factory. It made 35,000 pairs every week for nearly 40 years. Then one day it closed. We are trying to get our town making jeans again.

Where are you based?

Our town is called Cardigan. We are on the far western edge of Wales. The interesting stuff always happens on the edges.

Who are your founders?

The Hiut Denim Co was started by David and Clare Hieatt. Clare runs the business side and David runs the marketing and sales side.

How will you ship my jeans?

Orders within the UK will be shipped via Fedex next day delivery. You will be sent an email to say that they are on their way. Orders from outside the UK will be sent via Royal Mail’s international service. An email will be sent to you as they are dispatched along with a tracking number too.

Can I return my jeans if they don’t fit etc?

Yes, you can. We are keen to make this easy as we can for you. Just tick the refund or exchange box on the paperwork provided. Although we provide a freepost address for use within the UK, we recommend that customers send their parcels using a tracked service  as we are not liable to cover the cost of loss or damage to parcels that are sent using our freepost service.

How should I wash my jeans?

There is much to say about washing. We have detailed instructions about washing over on our Washing Instructions page.

Contact details?

Our main contact email address is

If you need to speak to a human, here’s our telephone number: 01239 612469.

If you want to write a letter to us: Hiut Denim Co, Number 2, Parc Teifi, Cardigan, West of Wales. SA43 1EW.

Where is Wales?

Oh boy, you need to come visit. Wales is a small clever country on the western side of Britain. It’s a beautiful place to live, work and play.

Press contacts?

If you would like pictures/updates/press photos etc on what is happening at The Hiut Denim Company, then email

Why an owl?

We started The Hiut Denim Company from what we call the chicken shed at the bottom of our garden. Opposite the chicken shed is an old barn. A set of barn owls have been nesting in the barn for the last 14 years that we know of, but it could be more. Each year they come back to raise their young. And I guess they are a part of the family. So we thought maybe it was a good idea to have a logo that said something about the farm we live on.

Who designed the owl logo?

The Hiut owl logo was designed by Joby Barnard. The brief was for it to in some way to come from the farm. And to keep it simple enough to go on a rivet. Joby went away to have a think. The reason I like Joby is that he’s a thinker who just happens to design. He emailed me to say he had something. Then left me waiting for another day. Of course, when it came through I loved it.

Are you the howies guys?

Yes, we started howies in 1995. We sold it in 2006. We left shortly after. We have no involvement or any shareholding in the business as it stands today. It’s the past, and you can’t look back. The future is too exciting to be dwelling on the past.

Why do I have to wait for my jeans?

From time to time, the demand for our jeans is greater than the supply. We are small. To give you some context, Rolls Royce will make more cars than we will make jeans this year.

If there is going to be a wait for your jeans, we will inform at the time of your order.

Do you supply shops?

Yes, we supply wholesale accounts. We look to work with great independent denim shops. Shops who understand our story, and have the time to tell it. We want to work with shops who understand the importance of quality and great design. We are in no rush to be in lots of shops, just the ones that do it well.

Can I order even though you are out of stock?

Yes, we will place your order in our production run. We can tell you when your jean is going to be made. We will charge your card upon you placing your order.

How can you justify the price of your jeans?

We make every effort to keep our prices reasonable for premium hand-crafted jeans, and in comparison to others we are not the most expensive.

Certainly you can pay much less for jeans. But our jeans are made by women who have been making jeans pretty much all their working lives. They are made in Britain. And we only use the best denim from the best mills in the world.

The good thing when you make something that lasts, over time an expensive purchase will become great value for money.

What happens if my jeans fail?

We believe in quality. And we believe a quality product should last the test of time. So we stand by our products. Come what may. So if you are not satisfied with one of our products at the time you receive it, please return it unworn within 90 days and we will exchange it or refund you, depending on what you want.

If one of our products is faulty, we will replace it or refund you. Damage due to wear and tear will be repaired free of charge. So your favourites keep going.

Why aren't all your jeans organic?

They will be one day. As we are so tiny, we have to be able to do the minimums our suppliers ask of us, so we are working on it. Our aim is clear, to have all our denim to be organic.