This has been a long time coming.
We have been through many iterations of developing the pattern with Steve to get the perfect loose drapey look that looks good on lots of different body shapes.
We wanted it to be loose but not too baggy, so we have added extra width to the thigh area but we’ve tapered the leg gradually so that it’s not too wide over your shoes.
We’ve tapered the waist and increased the rise so that it fits without gaping and allows the jean to just drape over the hip and thigh feeling extra slouchy when you wear it.
And subtle details like bigger and deeper relaxed front pockets and lightly scooped large back pockets all add to the loose relaxed feel.
We wanted it to be something you could wear for work as well as for downtime.
Onto the fabric...
For the fit, we needed something that has a soft hand-feel and drapes really well.
For the planet, we wanted something that has a low environmental impact.
So we looked at hemp.
Hemp is one of the most sustainable natural textiles.
It needs less land and way less water than cotton to grow and rotating crops with hemp increases the yield of the accompanying crop.
Hemp is extremely durable – they made ship sails out of it back in the day.
It is also extremely silky which give is a lovely soft feel when it is mixed with cotton to make denim.
We have chosen 11.5oz selvedge cotton and hemp denim from the environmental pioneers at the Candiani mill in Italy.
It’s lighter in weight than our regular denim and has the soft hand feel that we were searching for.
But it also has the look of traditional denim with its white-line selvedge.
So there we have it...
P.S. The name ‘Morgans’ gives a nod to our favourite local beach and a high-five to Hywel, a good friend who was the very definition of both a Maker and a Maverick (we miss you bro).