Refining a Classic.
March 9, 2026 · Sara Ladd
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Why iterate on something that already works?
We’ve spent time refining our core men’s collection. The silhouettes remain, but each pattern has been reconsidered in detail.
The five-pocket western design hasn’t changed much in over a century. Not because it couldn’t, but because it worked. Rivets placed for strength. Pockets shaped for utility. A silhouette built for movement. It was considered from the beginning.
That’s part of why jeans endure.
So when something stands the test of time, the question isn’t how to reinvent it, but how to care for it properly.
What makes you keep reaching for the same pair?
Is it comfort? The way the rise sits? The balance through the leg? The way they work with everything else in your wardrobe?
Often, it is proportion, ease, and familiarity that make a pair the one you reach for.
Evolving a classic doesn’t mean abandoning it. It means paying attention. To how people are living now, how they move, how they style their jeans today compared to a decade ago.
So across the past year, we reworked each core silhouette. Rise was adjusted by millimetres. Leg lines were recalibrated for balance. Pockets were repositioned to sit more naturally on the body. The architecture remains, but the experience in wear is more considered.
The changes are measured rather than dramatic, intended to ensure the silhouettes remain relevant in the way they are worn today.
What changed, technically.
Our core framework remains the same.
A wide leg.
A straight fit.
A slim straight fit.
A slim taper.
A taper with room in the thigh.
These shapes aren’t being replaced. The architecture was already there.
What we’ve done is adjust the detail. Small changes, measured carefully.
Bringing more of this process in house, from pattern refinement to digitising and sampling, has allowed us to iterate more precisely. Having our own factory means adjustments can be tested, worn, reviewed and refined quickly. It’s been a collaborative effort across the floor, through pattern making and production.
The Names
When we first began, the men’s fits were named simply and functionally.
Over time, as the women’s range evolved, we began naming styles after people close to us, family members whose steadiness, character and longevity felt fitting for something made to last.
These new iterations mark a quiet new chapter, and the names reflect that. They align the collections.
The Denim
While the fits have been refined, the foundations remain.
Our 14.5oz Japanese selvedge, woven at Kuroki Denim Mill, continues to anchor the collection.
Woven from 100% cotton, it begins structured and durable, softening gradually while maintaining its shape. A clean red-line selvedge that softens and develops character over time. The deep indigo carries a subtle red undertone, giving the fabric depth as it fades.
Alongside it, our 12oz organic raw denim from ISKO Denim Mill offers a lighter structure with more ease. Woven from 100% organic cotton, its green-cast indigo shifts gently with wear, developing a softer, lived-in feel.
The cloth hasn’t changed, because it didn’t need to.