The Importance of Feedback in Pattern Making for Women.

Doing it Properly.

The new line for women, coming April 2026.

 

We only make jeans.

That decision sounds simple, but it carries weight. When you focus on one thing, you don’t get to hide behind trends or distractions. You have to keep looking at it honestly.

Over the past year, we’ve been looking closely at our women’s range. Not because anything was broken, but because we believed there was more to offer.

Designing for women requires more than scaling a pattern up or down. Bodies are not uniform. Proportion shifts. Balance matters differently. What feels flattering to one woman can feel restrictive to another.

So understanding what women actually look for - what they need from a pair of jeans - became central to the process.

When we introduce a new fit, it has to be considered. It has to feel right.

So we cleared space to design properly. Patterns laid out across the cutting table. Toile after toile. Testing how a silhouette shifts depending on size and shape. Revisiting ideas from our archive and reworking them with fresh eyes.

And we listened. Properly. To feedback from our community. To women who had worn our jeans for years. To those trying pairs on for the first time. To the pauses in the fitting room - and the words that followed.

In total, 49 pairs were made across the year. Small changes - millimetres at a time - that slowly reshaped the silhouettes. It’s not glamorous work. But it’s the work that builds confidence into a fit.

Because this wasn’t just about refining what already existed. It was about designing what didn’t.

The result? Three new silhouettes - each distinct, each confident in its own way.

We spent months considering the balance of each. The rise. The leg shape. The way they sit across different fabrics. Making sure they weren’t just new for the sake of it - but additions that strengthened the whole line.

These three styles will become part of our range. The new line.

The Mari
The Edna
The Astrid

 

The Denim

And because how something feels is as important as how it looks, offering choice in fabric mattered too. The same silhouette can carry a different character depending on the cloth - whether that’s a Japanese selvedge with clean structure, or an organic everyday denim.

 

The Legacy

We’ve always named our jeans after people connected to us - our grandparents, whose quiet strength and longevity feel fitting for something made to last. It felt important that these new silhouettes carried that same thread - because they represent a new chapter for us, shaped by the people closest to us. 

 

After a year of designing, testing and shaping, the new line is ready.

We’ll share more soon - about the silhouettes, the names, and how the Wear Test Lab worked.

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