The Mabli - Getting to Know Her

We’ve updated our menswear and introduced new styles to our womenswear, but when it came to Peggy, we knew we wanted to keep what made it so loved while giving it a few thoughtful updates.

It’s a style that has taken us the longest to perfect, not because we wanted to change everything, but because we wanted to get every detail just right. Some things are worth taking your time over, and this one means a little more to us.

Peggy was first launched 7 years ago by our Head of Product, Sara. Named after her grandmother, it became a much-loved style and a firm favourite for its effortless fit. Last year, we felt it was time to give Peggy a well-deserved update, keeping everything we loved about the original while making it even better.

Working alongside Pattern Master Steve, Cally and Sara spent the best part of a year refining the pattern, carefully considering every detail. The goal was simple: to create the perfect straight-leg jean, with extra comfort at the rise, deeper pockets and a button fly, while maintaining room through the hips and a flattering yoke that follows the natural shape of the body. Every detail was thoughtfully considered to achieve that balance of fit, comfort and shape. A jean that feels just as good as it looks, effortless to wear and designed to become part of your everyday.

As Peggy has always been a favourite, we spent a lot of time speaking with some of our most loyal Peggy customers, listening to what they loved about the fit and where we could make small but meaningful improvements. Their feedback played an important part in refining and tweaking the pattern, making sure we stayed true to everything that made Peggy so loved while creating a fit that felt even better.

And so, Peggy became Mabli. As Sara welcomed her beautiful daughter, it felt only right to give this new chapter a name that was just as close to home. Originally named after one generation of Sara’s family, the style now carries the name of the next.

Mabli is more than just an update to a favourite fit. It’s a continuation of a story that began ten years ago, shaped by the people behind it and the little details that make all the difference. A familiar favourite, thoughtfully reworked, with a new name and a very special meaning.