[{"_1":2,"_259":-5,"_260":-5},"loaderData",{"_3":4,"_202":-5,"_203":204,"_258":-5},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_180":181,"_13":182,"_183":184,"_191":192,"_198":199},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_28":29,"_147":148,"_169":170},"shop",{"_15":16,"_17":18,"_19":20,"_21":22,"_25":26},"id","gid://shopify/Shop/654242","name","Hiut Denim Co.","description","We make the best jeans, not the most jeans we can. And we only make jeans. We say no to anything else. No distractions. No compromises. No bobble caps. Only jeans. Be narrow. Be good. Do One Thing Well. It's enough.","primaryDomain",{"_23":24},"url","https://hiut.myshopify.com","brand",{"_27":-5},"logo","menu",{"_15":30,"_31":32},"gid://shopify/Menu/288714719608","items",[33,74,114],{"_15":34,"_35":36,"_37":38,"_39":40,"_41":42,"_23":43,"_31":44},"gid://shopify/MenuItem/718023360888","resourceId","gid://shopify/Collection/10251959","tags",[],"title","Shop","type","COLLECTION","https://hiut.myshopify.com/collections/denim",[45,52,59,67],{"_15":46,"_35":47,"_37":48,"_39":49,"_41":42,"_23":50,"_31":51},"gid://shopify/MenuItem/718126383480","gid://shopify/Collection/10251949",[],"Mens","https://hiut.myshopify.com/collections/mens",[],{"_15":53,"_35":54,"_37":55,"_39":56,"_41":42,"_23":57,"_31":58},"gid://shopify/MenuItem/718126449016","gid://shopify/Collection/271437037638",[],"Womens","https://hiut.myshopify.com/collections/womens",[],{"_15":60,"_35":61,"_37":62,"_39":63,"_41":64,"_23":65,"_31":66},"gid://shopify/MenuItem/718345994616","gid://shopify/Page/85619081286",[],"Déjà Blue","PAGE","https://hiut.myshopify.com/pages/deja-blue",[],{"_15":68,"_35":69,"_37":70,"_39":71,"_41":42,"_23":72,"_31":73},"gid://shopify/MenuItem/718269546872","gid://shopify/Collection/10251979",[],"Not Denim","https://hiut.myshopify.com/collections/do-one-thing-well",[],{"_15":75,"_35":76,"_37":77,"_39":78,"_41":64,"_23":79,"_31":80},"gid://shopify/MenuItem/718023393656","gid://shopify/Page/688439165304",[],"Story","https://hiut.myshopify.com/pages/about",[81,86,93,100,107],{"_15":82,"_35":76,"_37":83,"_39":84,"_41":64,"_23":79,"_31":85},"gid://shopify/MenuItem/718319124856",[],"Our Heritage",[],{"_15":87,"_35":88,"_37":89,"_39":90,"_41":64,"_23":91,"_31":92},"gid://shopify/MenuItem/719467151736","gid://shopify/Page/688310059384",[],"No Growth","https://hiut.myshopify.com/pages/no-growth",[],{"_15":94,"_35":-5,"_37":95,"_39":96,"_41":97,"_23":98,"_31":99},"gid://shopify/MenuItem/726333718904",[],"Do You Thing Well List","HTTP","https://hiutdenim.co.uk/blogs/do-one-thing-well",[],{"_15":101,"_35":102,"_37":103,"_39":104,"_41":64,"_23":105,"_31":106},"gid://shopify/MenuItem/719173484920","gid://shopify/Page/688569811320",[],"Workshop Wisdom","https://hiut.myshopify.com/pages/workshop-wisdom",[],{"_15":108,"_35":109,"_37":110,"_39":111,"_41":64,"_23":112,"_31":113},"gid://shopify/MenuItem/720936632696","gid://shopify/Page/10462079",[],"No Wash Club","https://hiut.myshopify.com/pages/the-no-wash-club",[],{"_15":115,"_35":116,"_37":117,"_39":118,"_41":64,"_23":119,"_31":120},"gid://shopify/MenuItem/718023426424","gid://shopify/Page/219725005",[],"Guides","https://hiut.myshopify.com/pages/how-to-measure-hiut-denim-guide",[121,126,133,140],{"_15":122,"_35":116,"_37":123,"_39":124,"_41":64,"_23":119,"_31":125},"gid://shopify/MenuItem/718136344952",[],"How to Measure",[],{"_15":127,"_35":128,"_37":129,"_39":130,"_41":64,"_23":131,"_31":132},"gid://shopify/MenuItem/718136377720","gid://shopify/Page/7645972",[],"How to Wash","https://hiut.myshopify.com/pages/washing-instructions",[],{"_15":134,"_35":135,"_37":136,"_39":137,"_41":64,"_23":138,"_31":139},"gid://shopify/MenuItem/718472446328","gid://shopify/Page/85098463302",[],"What is Selvedge?","https://hiut.myshopify.com/pages/selvedge",[],{"_15":141,"_35":142,"_37":143,"_39":144,"_41":64,"_23":145,"_31":146},"gid://shopify/MenuItem/718472479096","gid://shopify/Page/85503213638",[],"What is Organic Cotton?","https://hiut.myshopify.com/pages/organic",[],"infoMenu",{"_15":149,"_31":150},"gid://shopify/Menu/288751976824",[151,157,163],{"_15":152,"_35":153,"_37":154,"_39":155,"_41":64,"_23":156},"gid://shopify/MenuItem/718269743480","gid://shopify/Page/688525148536",[],"Shipping","https://hiut.myshopify.com/pages/shipping",{"_15":158,"_35":159,"_37":160,"_39":161,"_41":64,"_23":162},"gid://shopify/MenuItem/718472577400","gid://shopify/Page/688520921464",[],"Returns","https://hiut.myshopify.com/pages/returns-1",{"_15":164,"_35":165,"_37":166,"_39":167,"_41":64,"_23":168},"gid://shopify/MenuItem/718269645176","gid://shopify/Page/6775502",[],"FAQ","https://hiut.myshopify.com/pages/faq","tickerBar",{"_171":172},"nodes",[173],{"_15":174,"_39":175,"_23":178},"gid://shopify/Metaobject/316894183800",{"_176":177},"value","Join Factory Talk",{"_176":179},"/pages/newsletter","publicStoreDomain","hiut.myshopify.com",["P",182],"selectedLocale",{"_185":186,"_187":188,"_189":190},"language","EN","country","GB","pathPrefix","","consent",{"_193":181,"_194":195,"_196":197,"_187":188,"_185":186},"checkoutDomain","storefrontAccessToken","ba23c173eedc71c5b11948d3f62d615b","withPrivacyBanner",true,"analytics",{"_200":201},"gaTrackingId","G-Z6W58KW94D","routes/($locale)","routes/($locale).blogs.$blogHandle._index",{"_205":206},"blog",{"_39":207,"_208":209,"_211":212},"Do One Thing Well List - 2025.","seo",{"_39":207,"_19":210},"Do One Thing Well List. Every year we make this list for the same reason we make jeans — to slow down, look closer, and celebrate the things made with care.","articles",{"_171":213,"_249":250},[214,238],{"_215":216,"_218":219,"_220":221,"_15":222,"_223":224,"_232":233,"_39":234,"_205":235,"_237":-5},"author",{"_17":217},"DH Kong","contentHtml","

Wales has always known how to make things that last — stories, songs, ideas, and craft. Brave New Wales is a glimpse into that next chapter. The photographers, cooks, potters, engineers and dreamers shaping what modern Wales looks like when it stays true to its roots. Small studios, big ideas, and a shared belief that good things grow slowly. A country in motion. Old roots, new energy.

\n\nKen Grant — Cwm: The Fair Country
A lens on real Wales. Raw, tender, true.

Gorse — Cardiff’s First Michelin Star.
Modern Welsh cooking with heart. A moment for the capital.

$\"\"$

Sophie Snow Textiles
Softness spun from patience and place.
$\"\"$

Of Nature — Skincare from the Land.
Small batch, soil to skin.
$\"\"$

Sawnas yng Nghymru - Wellness in Wales
Wild swims. Wood-fired saunas. Steam by the sea.
$\"\"$

Atherton Bikes
Engineered in the hills. Fast, fearless, world-beating.
$\"\"$

Parallel, Cardiff
The next chapter from the Pasture team.
$\"\"$

Pawb Seasoning
A shake of Wales in every meal.
$\"\"$

Hay Festival
Ideas in the borderlands. Stories that travel the world.
$\"\"$

Ella Bua Pots
Clay, colour, calm — made in Pembrokeshire.
$\"\"$

","handle","do-one-thing-well-brave-new-wales","gid://shopify/Article/999512572280","image",{"_15":225,"_226":-5,"_23":227,"_228":229,"_230":231},"gid://shopify/ArticleImage/417842332024","altText","https://cdn.shopify.com/s/files/1/0065/4242/articles/D1TW_list_6x42_e77f4f41-8034-473c-ae2d-c2e49d546cde.png?v=1763461177","width",1620,"height",1080,"publishedAt","2025-11-17T10:29:57Z","Do One Thing Well: Brave New Wales",{"_220":236},"do-one-thing-well","excerpt",{"_215":239,"_218":240,"_220":241,"_15":242,"_223":243,"_232":246,"_39":247,"_205":248,"_237":-5},{"_17":217},"

Ask this book a Question by Vicki Tan

Begin a journey of self-discovery with this interactive guide to decision making!

$\"\"$

All Fours by Miranda July

The author and filmmaker delves into dance, desire, mortality, and transcendence on a vivid, autofictional odyssey.

$\"\"$

The Slicks: On Sylvia Plath and Taylor Swift by Maggie Nelson

A keen, ardent celebration of unbridled female ambition.

$\"\"$

The Fax Club by The 32

An anonymous exploration of unhurried thought, profound questions, and genuine human connection.

$\"\"$

Things in Nature Merely Grow by Yiyun Li,

A tender, fearless meditation on radical acceptance from Pulitzer Prize finalist Yiyun Li as she grapples with the loss of her son, James.

$\"\"$

Story of a Heart by Rachel Clarke

A powerful, gripping look at life-giving medicine as Rachel Clarke follows the path of one human heart.

$\"\"$

My Friends by Fredrik Backman

A hilarious and heartfelt tale about four teens whose friendship becomes so powerful that, decades later, it changes the life of someone they've never even met.

$\"\"$

If Anyone Builds It, Everyone Dies: The Case Against Superintelligent AI by Eliezer Yudkowsky & Nate Soares.

AI represents an unprecedented risk to human existence.

$\"\"$

Tir: The Story of the Welsh Landscape by Carwyn Graves

We come to see that Wales, for all its striking natural beauty, is just as much a human cultural creation as it is a natural landscape.

$\"\"$

Anglo Speak by Adam Aleksic

In Algospeak, online etymologist Adam Aleksic reveals the hidden origins of words whose unexpected histories often go unnoticed.

$\"\"$

","do-one-thing-well-brain-food","gid://shopify/Article/999489241464",{"_15":244,"_226":-5,"_23":245,"_228":229,"_230":231},"gid://shopify/ArticleImage/417839481208","https://cdn.shopify.com/s/files/1/0065/4242/articles/D1TW_list_6x49_0f4b419c-a644-4f66-a3f1-1fa848e97b81.png?v=1763461026","2025-11-11T07:56:53Z","Do One Thing Well: Brain Food",{"_220":236},"pageInfo",{"_251":197,"_252":253,"_254":255,"_256":257},"hasPreviousPage","hasNextPage",false,"endCursor","eyJsYXN0X2lkIjo5OTk0ODkyNDE0NjQsImxhc3RfdmFsdWUiOjk5OTQ4OTI0MTQ2NCwib2Zmc2V0Ijo5fQ==","startCursor","eyJsYXN0X2lkIjo5OTk1MTI1NzIyODAsImxhc3RfdmFsdWUiOjk5OTUxMjU3MjI4MCwib2Zmc2V0Ijo4fQ==","./layout","actionData","errors"]