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The age of the specialist

We live in an age where we think we can do anything.

We all have cameras but does that make us all photographers?

We all have editing software on our computers but does that make us all filmmakers?

We’ve all watched MasterChef but does that make us all cooks?

Maybe we are all just kidding ourselves.

After all the great bread makers don’t also make great brewers.

The great cheese makers don’t also make the best wine makers.

Olympic gold medal sprinters don’t make great marathon runners.

There are nuances to learn for every craft.

The small differences that take you from good at something to being an expert at something.

The difference between the two is mainly time.

That’s why we decided early on to focus on making jeans.

To stick to what we know.

To do less, but better.

We only make jeans.