The questions we have for The ‘No Growth’ movement were inspired by this book.

December 16, 2024 · DAVID HIEATT

The book The Republic of Tea chronicles the journey of three entrepreneurs—Mel Ziegler, Patricia Ziegler, and Bill Rosenzweig—as they develop their vision for a premium tea company.

Told through a series of faxes, the book showed you how they refine their concept, embrace a philosophy of mindfulness and intentionality, and balance creativity with business strategy, ultimately crafting a brand rooted in simplicity, quality, and purpose.

In the book, they call themselves Minister of Leaves, Minister of Progress and Minister of Enchantment.

For us, we have:

Minister of Courage.

Minister of Compass.

Minister of Momentum.

Minister of Culture and Craft.

Minister of Movement.

Let’s talk more tomorrow.