Our Denim

Year Books

The year book is our way of telling the world what inspires us, what we dream about, and yes, what we make for a living. It also puts a marker in the ground: we want to be ‘crazy good’ at what we do. Our enemy is being average. Average won’t get 400 people their jobs back making jeans.

Do one thing well

This is a small shop of products that we think do their thing well.

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If you like ideas, it will inspire you.