Founded back in 1894. A history of weaving.

A reputation for pushing yarn further.

We’ve admired them for years.

And now we’ve finally made a jean together.

Warp yarns dyed black. Weft yarns dyed black.

Woven on shuttle looms.

Finished with a red selvedge ID.

At 13 oz, it’s a weight you can wear all year.

Rugged in appearance. Stealthy in its fade - from black to graphite, to charcoal.

Originally developed for towels.

Twist cotton with a water-soluble partner. Heat set it. Then wash that partner away. What’s left is a cotton yarn filled with air.

Soft. Absorbent. Quick drying. Cooler in summer. Warmer in winter. Even a touch of stretch - without elastane.

This one doesn’t.

Super Zero makes it soft from day one. And softer with every wash.

Each time you wear them, the yarn blooms.

They fade subtle.

Stealth fades.

Grey on the ridges.

Charcoal through the creases.

A jean that keeps on giving, the longer it’s yours.

Pay £200 now to secure your Red Dot (total cost £375).

Pay the balance when production begins.

Splits your payment in two and helps us order the right amount of fabric.

Important.

Red Dot is open for 72 hours only.

You’re reserving 2.5m of Super Zero Black Selvedge, made into your chosen fit.

Made for you, and only you.

We’ll email you to confirm your size / fit and collect the balance (£175).

Ships in October.

Limited to 100. When it's gone, it's gone.