Just Launched.
Zimbabwe Cotton.
100% cotton. 14.5oz.
Red Line Selvedge.
Woven by Yoshikawa Denim Mill.
Worth The Wait.
We know we have kept you on your toes for a few years.
Last time we launched a Zimbabwe cotton was nearly a decade ago. And this jean was when we originally launched, and boy does it fade well.
Don’t just take our word for it:
The OG reviews
A recipe for great cotton.
Most cotton isn’t grown for quality. It’s grown for speed.
Think about this for a moment:
Only 1.4% of the world’s cotton is organic.
That means nearly 98% is farmed for mass production, not excellence.
It was never planted to be the best.
But when you grow for quality, that changes everything.
Work only with the best.
The best cotton in the world deserves the best mills in the world.
And this one has three.
A rare cotton that the denim geeks worship.
Zimbabwe contributes just 0.18% of the global cotton production.
- That’s a crumb.
- A speck.
- Nothing.
Yet in the world of high-end denim, Zimbabwean cotton is the stuff of legends.
Because they know nature gave it an unfair advantage:
- Nutrient-rich, uncontaminated soil = stronger, purer fibres.
- Hand-picked, not machine-harvested = fibres stay
long and unbroken. - Naturally whiter cotton = absorbs indigo better for richer fades.
- Grown at altitude = cooler nights, slower growth, denser fibres = next-level durability.
Zimbabwean cotton isn’t the biggest. But denim geeks know it's one of the best.
Meet the Artist Behind the Patch
Jack Holland's bold, cartoon-inspired style has given our Zimbabwe leather patch a unique twist.
Meet the Maker
Florian is recognised as one of Britain's most talented ceramicists.
His pots are straightforward: clean lines, subtle colours, honest forms.
He’s not chasing perfection - just making the kind of work he’d want to live with.
"Before you can centre the clay, you must first centre yourself."
The photos show him in his North London mill workshop.
"Focus on yourself and your expertise first; everything else will follow."
The Details Matter.
As they are cut to order, we will take payment when ordered.
Previous short runs have sold out within 4 hours, so if you are tempted, our advice is not to delay.
We will only make 300 of them.
Key Points.
100% cotton.
14.5oz in weight.
Zimbabwe Cotton.
Red line selvedge.
This denim is from Yoshikawa Denim Mill.
Available in the following fits :
Men: Work@ / Hack@ / SlimR / V-Fit / Morgans
Women: Aurelia / Peggy
£375
Made in Wales.